Privacy Policy

This Privacy Policy describes how West Michigan Automotive collects, uses, and shares information about you when you use our website.

1. Information We Collect

We collect information that you provide directly to us, as well as information that is automatically collected when you visit our website.

1.1 Information You Provide

We may collect the following types of information that you provide to us:

• Contact Information: Such as your name, email address, phone number, and postal address. This information is collected when you request a quote, schedule an appointment, or contact us through our website.
• Vehicle Information: Such as the make, model, and year of your vehicle, as well as its vehicle identification number (VIN). This information is collected when you request a quote or schedule an appointment.
• Payment Information: Such as your credit card number, billing address, and other payment details. This information is collected when you pay for our services online. (Note: We may use a third-party payment processor to handle online payments, in which case your payment information will be subject to the privacy policy of the payment processor.)
• Any other information you choose to provide to us.

1.2 Information We Automatically Collect

We may automatically collect the following types of information when you visit our website:

• Log Data: Our servers automatically record information when you access our website, including your IP address, browser type, operating system, referring website, pages visited, and the dates/times of your visits.
• Cookies: We use cookies to collect information about your browsing activity on our website. Cookies are small data files that are stored on your device. We use cookies to personalize your experience, analyze website traffic, and for other purposes described below.

2. Use of Cookies

We use the following types of cookies:

• Essential Cookies: These cookies are necessary for the operation of our website. They enable you to navigate our website and use its features.
• Analytics Cookies: These cookies allow us to analyze how visitors use our website, so we can improve its performance. We use tools like Google Analytics to collect and analyze this information.
• Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests.

You can control cookies through your browser settings. You can choose to accept or reject cookies, or to be notified when a cookie is set. However, please note that disabling cookies may affect your ability to use certain features of our website.

3. How We Use Your Information

We may use your information for the following purposes:

• To provide you with our services, including scheduling appointments, providing quotes, and processing payments.
• To communicate with you, including responding to your inquiries and providing customer support.
• To personalize your experience on our website.
• To analyze website traffic and improve our website.
• To send you marketing communications, such as newsletters and promotional offers. You can opt-out of receiving these communications at any time.
• To comply with applicable laws and regulations.

4. How We Share Your Information

We may share your information with the following types of third parties:

• Service Providers: We may share your information with third-party service providers who help us operate our website, process payments, or provide other services. These service providers are contractually obligated to protect your information.
• Business Partners: We may share your information with business partners who offer products or services that may be of interest to you.
• Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.

5. Your Rights

You have the following rights with respect to your personal information:

• Access: You have the right to access the personal information we hold about you.
• Correction: You have the right to correct any inaccurate or incomplete personal information we hold about you.
• Deletion: You have the right to request that we delete your personal information.
• Objection: You have the right to object to our processing of your personal information.
• Restriction: You have the right to restrict our processing of your personal information.
• Data Portability: You have the right to receive your personal information in a portable format.

To exercise these rights, please contact us using the contact information below.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your information.

7. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the contact information below.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our website. Your continued use of our website after the posting of changes constitutes your acceptance of the revised Privacy Policy.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

West Michigan Automotive
4110 W Michigan Ave, Saginaw, MI 48638, United States
Phone: +1 989-249-6475
Email: [email protected]